Augmented Reality App Replaces Ads With Art

Artwork by Ron English. Photo by Will Sherman

Public Ad Campaign and The Heavy Projects are developing an augmented reality app that replaces outdoor ads with works of art. Times Square provided ample opportunties to help beta-test the app over the weekend, where movie billboards and phone booth ads were virtually swapped for work by street artists Ron English, John Fekner, PosterBoy, Doctor D and Ox. With so many possiblities for reimagining the potential of public space, it will be interesting to see this app develop. Here’s a quick clip of the app in action. Make sure to check out Public Ad Campaign for more details and a forthcoming video as the project develops.

Artwork by Doctor D. Photo by Will Sherman

Artwork by Doctor D. Photo by Will Sherman

Artwork by PosterBoy. Photo by Will Sherman

Photo by Will Sherman

  • Very cool! It will be interesting to see where this goes!

  • Yes 🙂

  • Chris O’Shea

    Hmm, seems to be to be exactly like the Artvertiser

  • Karl K.

    Rip off..

  • tatum

    That’s a cool idea. I haven’t seen this done or haven’t really heard of it before. Very clever, I wonder if this will start to travel to other areas, billboards in other parts of the country, election signs, lawn signs, etc. It’ll be interesting to see this take off.

  • richard

    When did the world get so bad that we had to make art?…..